At its recent summer developer conference, tech giant Apple made waves by unveiling its inaugural augmented reality headset, the Vision Pro. In a move shrouded in utmost secrecy, the company also discreetly commenced the distribution of developer kits. Despite the limited information shared about the new product during the quarterly earnings conference, Apple's CEO, Tim Cook, did reveal that he personally integrates the Vision Pro into his daily routine.
When probed about the revenue potential of the Vision Pro, Cook refrained from providing specific predictions during the previous quarter's event. However, he repeatedly emphasized the palpable enthusiasm surrounding the product, both within the company and beyond. Cook asserted, "There's a significant buzz surrounding the Vision Pro, spanning across reactions within the company. Whether it's the press, analysts, or developers, everyone who has experienced the demos is undeniably intrigued. We have already commenced shipping samples to developers, allowing them to initiate work on innovative applications. Our target is to commence widespread shipping in the early months of next year. Needless to say, our level of excitement is off the charts. I myself employ this product on a daily basis."
The second instance where Tim Cook touched upon the potential for consumer engagement with the Vision Pro arose during inquiries about foot traffic at Apple's retail establishments. Cook underscored the pivotal role that retail stores play in the marketplace, which remains unchanged if the Vision Pro hits the market. As Cook elucidated, retail stores "will serve as prime venues for showcasing the groundbreaking new product to a broad audience." Consequently, from this vantage point, the existence of branded stores confers a significant advantage upon Apple.
